Privacy Policy
Arum Dental - arumdental.com
Effective Date: 1 June 2026 | Version 1.0
- Data Controller: Arum Europe Kft.
- Registered Address: Szőlő utca 8, 1034 Budapest, Hungary
- Company Registration No.: 01-09-455490
- Data Protection Contact: info@arumdental.com
- Website: https://www.arumdental.com
1. Introduction
Arum Europe Kft. (“Arum Dental”, “we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect personal data when you visit or interact with https://www.arumdental.com (the “Website”).
This Policy is issued in compliance with Regulation (EU) 2016/679 (the General Data Protection Regulation, “GDPR”), the Hungarian Act CXII of 2011 on Informational Self-Determination and Freedom of Information, and other applicable data protection legislation.
Please read this Policy carefully. If you have any questions, contact us at info@arumdental.com.
2. Who We Are — Data Controller
The data controller responsible for your personal data is:
- Arum Europe Kft.
- Registered Address: Szőlő utca 8, 1034 Budapest, Hungary
- Cégjegyzékszám (Company Reg. No.): 01-09-455490
- Email: info@arumdental.com
- Phone: +36 1 291 2333
3. Data We Collect
3.1 Data You Provide Directly
When you use the contact form, submit a download request, or otherwise communicate with us through the Website, we may collect:
- Full name
- Email address
- Company or practice name
- Country / region
- Phone number (if provided)
- Message content and any attachments
3.2 Data Collected Automatically
When you visit the Website, we automatically collect certain technical information, including:
- IP address (anonymised where technically possible)
- Browser type and version
- Operating system
- Pages visited and time spent on each page
- Referring website or URL
- Date and time of access
This data is collected via cookies, web server logs, and analytics tools (see Section 8 — Cookies).
3.3 Data We Do Not Collect
This Website does not process payment card data, financial information, or health/medical records. The Website is not directed at children under the age of 16, and we do not knowingly collect personal data from children.
4. Legal Basis for Processing
We process your personal data on the following legal bases under GDPR Article 6:
5. How We Use Your Data
We use your personal data to:
- respond to enquiries submitted via the contact form;
- process and fulfil download requests for technical resources;
- analyse anonymised website usage to improve the Website’s content and performance;
- communicate with you about our products and services, where you have consented to receive such communications;
- comply with legal and regulatory obligations;
- detect and prevent fraud, abuse, or security threats.
6. Data Retention
We retain your personal data only for as long as necessary for the purposes described in this Policy, or as required by applicable law:
- Contact form enquiries: 2 years from the date of last contact, or as required to resolve any queries.
- Download request data: 1 year.
- Website analytics (anonymised): up to 26 months via Google Analytics (or as configured in our analytics platform).
- Legal and compliance records: up to 5 years as required under Hungarian and EU law.
After the applicable retention period, data is securely deleted or anonymised.
7. Data Sharing and Third Parties
7.1 Service Providers
We may share your personal data with trusted third-party service providers acting as data processors on our behalf, including:
- website hosting and infrastructure providers;
- analytics service providers (e.g., Google Analytics, with IP anonymisation enabled);
- email and customer communication platforms;
- IT security and maintenance providers.
All processors are bound by data processing agreements and are required to implement appropriate security measures.
7.2 Arum Group Companies
We may share your data with affiliated Arum Dental group entities (including Arum Korea Co., Ltd. and its subsidiaries) for internal business purposes, customer support, and product enquiry routing. Any transfer to entities outside the EEA is subject to the safeguards described in Section 7.4.
7.3 Legal Disclosure
We may disclose your personal data where required by law, court order, or government authority, or where necessary to protect our legal rights, enforce our Terms and Conditions, or protect the safety of others.
7.4 International Transfers
Your data is processed primarily within the European Economic Area (EEA). Where we transfer data outside the EEA (for example, to group companies in the Republic of Korea or service providers in third countries), we ensure adequate safeguards are in place, including:
- Standard Contractual Clauses (SCCs) approved by the European Commission;
- adequacy decisions of the European Commission, where applicable;
- appropriate supplementary technical and organisational measures.
8. Cookies and Tracking Technologies
8.1 What Cookies We Use
This Website uses the following categories of cookies:
8.2 Managing Cookies
You can manage your cookie preferences at any time by clicking the “Cookie Settings” link on the Website. You may also configure your browser to refuse cookies; however, please note that disabling certain cookies may affect the functionality of the Website.
For more information about cookies and how to manage them, visit https://www.allaboutcookies.org.
9. Your Rights Under GDPR
Under GDPR, you have the following rights regarding your personal data:
To exercise any of these rights, please contact us at info@arumdental.com. We will respond to your request within 30 days in accordance with GDPR requirements.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These measures include:
- SSL/TLS encryption for all data transmitted between your browser and the Website;
- access controls restricting data access to authorised personnel only;
- regular security assessments and vulnerability monitoring;
- incident response procedures in the event of a data breach.
Despite these measures, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security of your data.
11. Children’s Privacy
This Website is not directed at, and we do not knowingly collect personal data from, children under the age of 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at info@arumdental.com and we will take steps to delete such data promptly.
12. Links to Third-Party Websites
Our Website may contain links to third-party websites including the Arum Dental Shop (arumdentalshop.com) and the Arum Stargate platform (arumstargate.com). These websites operate under their own privacy policies, which we encourage you to review. We are not responsible for the privacy practices of third-party websites.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. The effective date at the top of this Policy will be updated accordingly.
For material changes, we will endeavour to notify you via a notice on the Website or by email where we hold your contact details. Your continued use of the Website after the effective date of any revised Policy constitutes your acceptance of the changes.
14. Contact and Complaints
For all data protection enquiries, requests to exercise your rights, or complaints, please contact us:
Data Controller: Arum Europe Kft.
Szőlő utca 8, 1034 Budapest, Hungary
Email: info@arumdental.com
Phone: +36 1 291 2333
Hungarian Supervisory Authority: Nemzeti Adatvedelmi es Informacioszabadsag Hatosag (NAIH)
Website: https://www.naih.hu
Address: 1055 Budapest, Falk Miksa utca 9-11., Hungary